People Innovation Excellence

HILTON’S GLOBAL WEEK OF SERVICE: The collaboration of Double Tree by Hilton Hotel Jakarta and Hotel Management (HM) program study and Tourism Department of Bina Nusantara (BINUS) University

Conrad Hilton proves his long contribution to the world wide’s travel and tourism industry through hospitality commerce since nearly a century ago. The Hilton Hotels & Resorts’ web site tells that the establishment is a global brand of full-service hotels and resorts that managed Hilton’s thirteen world-class portfolio hospitality property brands. Now, the company is one of the largest hospitality companies in the world with more than 4,660 hotels, resorts and timeshare properties comprising more than 765,000 rooms in 102 countries and territories.

Furthermore, since 2012, Hilton Team Members worldwide have completed approximately 15,000 projects and contributed more than 804,620 hours of community service. These projects undergo within their Global Week of Service. Hilton’s individual hotels, brands and offices around the world have the freedom to identify the major needs in their local communities and to work with in order to create volunteer projects during Global Week of Service. Projects range from original ways to eliminate food waste, to disaster relief projects, to mentoring young people, “clean the world”, food poverty, which showcasing how a career in hospitality can change and contributes to social lives.

On Wednesday, 25 July 2018, HM program study and Tourism Department of BINUS University have the honour to join the Hilton’s Global Week of Service project. Through HM’s industry collaboration, Double Tree by Hilton Hotel Jakarta – Diponegoro invites BINUS to join their Global Week of Service project. This time, the project aims for (1) preserving environment by planting mangroves in the Pramuka Island (part of Thousand Island’s tourism destination in Jakarta) and (2) contributing to the sustainability of living species of sea turtle by releasing the babies into the sea. Finally, (3) these volunteer project care with the cleanliness of the Pulau Air coastline (other part of Thousand Island’s tourism destination) from an unwanted item.

Additionally, the projects bring the knowledge for all participants (Double Tree by Hilton Hotel Jakarta and BINUS students) to understand the Ecotourism activities at the Pramuka Island. The International Ecotourism Society (TIES) defines Ecotourism as “responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education”. Furthermore, the project stimulates and prove the great advantages for both parties in volunteering projects or known as corporate social responsibility (CSR).

Definitely, the pictures below speak itself towards the value of the of the industry and education institution on the collaboration projects. Indeed, it is involving visiting fragile, and relatively undisturbed natural areas, which alternative to standard commercial mass tourism. Thus, directly or indirectly, it benefits for local economic development, understand of natural areas by conserving the environment and responsible travelling that means to educate the traveller to provide funds for ecological conservation.

For the details, BINUS TV, the streaming television communication managed by BINUS, coverage this joint event Hilton’s Global Week of Service. The streaming is at

HM and TOURISM BINUS’s Participants
Natural Conservation
Planting the mangroves
Sea Turtle Conservation

Cleaning up the coastlines

The participants of Hilton and BINUS

Published at : Updated
Written By
Faculty Member | Bina Nusantara University
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