The Event & Travel Business (ETB) Program at BINUS University is a visionary and globally oriented program designed to develop future talents in event management and travel business. With a strong emphasis on innovation, sustainability, and cross-cultural collaboration, the program equips students to thrive in a dynamic and international industry environment.
WHY BINUS TOURISM?
Find the Reasons Why BINUS Tourism is the Best Choice for Binusians.
Project-Based Learning
Students engage in real-world projects, including tourism business development, event organization, and sustainability-focused initiatives, fostering problem-solving and innovation.
Field Trips Every Semester
Each semester, students participate in domestic and international field trips, gaining firsthand experience in tourism destinations, hospitality management, and adventure tourism operations.
Digital Technology Integration
Students develop skills in digital marketing, content creations, virtual tourism, tourism metaverse and travel tech innovations, ensuring they are proficient in industry-relevant tools.
Diverse Learning Environment with International Setting
A multicultural learning environment with international students, exchange programs, and global partnerships, enriching students' global tourism perspectives.
Entrepreneurial & Professional Development
Equipped with business incubation programs, startup mentorship, certification, and financial planning for tourism ventures, fostering future tourism entrepreneurs. Onsite industrial learning (study immersions) and site visits allow students to deeply engage in a real-world understanding
Taught by Global Academics & Industry Experts
Courses are delivered by academic scholars from international reputable universities and tourism professionals from global companies, ensuring a balance of theoretical knowledge and industry insights.
Project-Based Learning
Students engage in real-world projects, including tourism business development, event organization, and sustainability-focused initiatives, fostering problem-solving and innovation.
Field Trips Every Semester
Each semester, students participate in domestic and international field trips, gaining firsthand experience in tourism destinations, hospitality management, and adventure tourism operations.
Digital Technology Integration
Students develop skills in digital marketing, content creations, virtual tourism, tourism metaverse and travel tech innovations, ensuring they are proficient in industry-relevant tools.
Diverse Learning Environment with International Setting
A multicultural learning environment with international students, exchange programs, and global partnerships, enriching students' global tourism perspectives.
Entrepreneurial & Professional Development
Equipped with business incubation programs, startup mentorship, certification, and financial planning for tourism ventures, fostering future tourism entrepreneurs. Onsite industrial learning (study immersions) and site visits allow students to deeply engage in a real-world understanding
Taught by Global Academics & Industry Experts
Courses are delivered by academic scholars from international reputable universities and tourism professionals from global companies, ensuring a balance of theoretical knowledge and industry insights.
DECIDED STREAMING
Streaming in Tourism allow students to focus on specific areas of expertise.
MICE, Cultureal Event, & Entertainment
Students will learn the business and operational aspects of professional event organizer
Through hands-on projects, they will gain practical experience in generating profit and managing real-world tourism ventures
Students will collaborate in international teams, enhancing their cross-cultural communication and teamwork skills in a global tourism environment.
Students will explore the special interest industry, focusing on outdoor recreation, sustainable tourism, and environmental conservation
Through hands-on projects, they will gain practical experience in designing, managing, and promoting eco-friendly tourism activities
Students will collaborate in international teams, enhancing their cross-cultural communication and teamwork skills while working on sustainable tourism initiatives in diverse natural and cultural settings.
The first semester is structured to provide students with essential knowledge and foundational skills. In addition, students will participate in immersive learning experiences such as Field Trip 1, Foreign Language Proficiency Enhancement, Onsite Industrial Learning, and Site Visits.
The second semester empowers students to design meaningful and successful travel experiences. They will be equipped with digital technology competencies to stay aligned with evolving market trends. Study immersion activities during this semester include Field Trip 2, Foreign Language Proficiency Enhancement 2, Onsite Industrial Learning, and the development of tech-savvy skills such as Metaverse applications and Drone Videography.
The third semester prepares students to launch their careers in the event industry. It offers deeper immersive learning opportunities through Field Trip 3, Onsite Industrial Learning 2, and Site Visit 2.
The fourth semester enhances students' thematic learning through specialized streaming options: MICE, Cultural Events, and Entertainment. These streams deepen students' knowledge and skills in planning and managing events within their chosen focus area. Throughout the semester, students gain immersive learning experiences through event and tour projects, professional certifications, volunteering opportunities, and Site Visit 3.
The fourth semester strengthens students' thematic learning through a specialized stream in Special Interest Tours. This stream equips students with in-depth knowledge and practical skills in designing and managing tours tailored to specific interests. To enrich their experience, students engage in immersive activities such as event and tour projects, industry certifications, volunteering programs, and the third site visit.
Tourism students have the opportunity to choose more specific and in-depth enrichment programs according to their career interests and areas of expertise. At the same time, students prepare for thesis writing through a pre-thesis that will equip them with a strong foundation for further research in tourism.
Tourism students have the opportunity to utilize all the knowledge and skills acquired during their studies, complete their research successfully, and prepare themselves to enter the professional world of the tourism industry. With the combination of an in-depth enrichment program and thesis completion, Tourism students in this semester are expected to produce graduates who are ready to face challenges and contribute significantly to the tourism sector.
It has a formal and professional appearance. The uniform consists of a white shirt paired with a checkered tie or ribbon, and a navy blazer featuring an emblem on the chest.
For female students, the bottom includes a checkered skirt in matching tones, complemented by black stockings. Male students wear formal trousers. The look is completed with formal shoes, adding a neat yet stylish touch.
This uniform reflects a professional image that is well-suited for a tourism program
It has a casual yet coordinated appearance. The outfit consists of a dark green top paired with black pants or a brown skirt. This color combination gives a natural impression, aligning well with the theme of travel or outdoor exploration.
The uniform is designed for comfort during outdoor activities such as field visits, study tours, or other practical fieldwork.
Worn during graduation ceremonies, this gown features a dominant dark blue color with light blue accents on the sleeves and front panel. The gown has a modern design with a front zipper and the Binus University logo on the chest. It is paired with a dark blue beret-style graduation cap, complemented by an orange tassel as an academic symbol.
This graduation attire reflects the pride and academic achievements of the graduates in a formal yet memorable ceremony.
Featuring a distinctive design with a combination of white and pink batik patterns, this uniform offers both style and identity.
For female students, the uniform consists of a short-sleeved white shirt paired with a uniquely patterned batik skirt. Meanwhile, male students wear a short-sleeved batik shirt with the same motif, matched with formal trousers.
This uniform conveys a formal yet stylish impression and reflects the identity of the tourism study program.
“The opportunities for learning, both in and outside of the classroom, have been incredibly enriching. Thanks BINUS Tourism!” Melody Angeline – Binusian 2022
Maya Sofina – “Owner of Anugrah Wisata, Head of Domestic & International Airlines ASTINDO”
Hello guys! My name is Maya Sofina, I am Binusian 2024 at Binus University majoring in tourism. “Studying in this program provides insight and innovative ideas for developing sustainable tourism businesses supported by digital technology”
“BINUS Tourism has prepared me to studying abroad for my masters and being part of an international community” Cindi Eka Sapitri – Binusian 2023
Maximillianus Karebet – Captain Guest Service “Jakarta Aquarium”
“The program helped me fast adapt to my work environment and responsibilities, allowing me to reach this point in my career” Maximillianus Karebet – Binusian 2022
Popi Trisna – “Owner of Mifan Resort and Water Park”
Hello guys! My name is Popi Trisna, I am Binusian 2019 at Binus University majoring in tourism. “My passion in the tourism industry aligns perfectly with the knowledge and experiences I acquired during this study program”
“Discovering new places and experiencing something new”, -Rama
Hello There, Greetings!!! My name is Rama Putra Rudiana Since I was a child, I have always liked traveling. My Dad was a tour leader at the time, and he told me stories about traveling abroad. Discovering new places and experiencing something new is somewhat satisfying for me, especially now, when I started my academic […]
“It’s quite a challenging but important experiences in my life” -Esther Cynthia
Hello guys! My name is Esther Cynthia, I am Binusian 2021 at Binus University majoring in tourism. I’m a person who can’t stay still, I really like hanging out with friends and definitely traveling~ After being cool as a tourist, I thought I might as well enter the tourism department to learn more about […]
“My experiences at Tourism Destination shape everything” -Shearen
After I graduate from Senior High School back in 2014, I gave up my university enrollment for graphic design major and went straight to work at one of Tourism companies in Jakarta. They accept me who graduated from high school with no experience at all and I am forever grateful for that. I worked […]
“Enjoy Learning in Binus Tourism” -Johnie Denver
Hello There, Greetings!!! My name is Johnie Denver, and I’m a Graduate student at Binus University studying Tourism Destination. I have always liked traveling and Taste of culinary of each place we visit, Discovering new places and experiencing something new is somewhat makes me feel excited, especially now, when I started my academic journey at […]
“Every tourism destination in the world is our lab” -Anastasia Bergita
“Every tourism destination in the world is our lab” Anastasia Bergita Andriani, Binusian 2022, International Flight Team of Ticket.com
