Rabu, 29 November 2023, Bina Nusantara University diwakili oleh Prodi Tourism Destination dan Hotel Management berkolaborasi dengan TARUMT (Tunku Abdul Rahman University Management and Technology) mengadakan seminar internasional yang dilakukan via Zoom Meeting. Jumlah peserta yang mengikuti seminar ini adalah 280 orang yg terdiri dari mahasiswa dari kedua universitas, 30 UMKM, dan umum.

Acara yang berlangsung dari jam 09.00-13.00 WIB ini mengangkat tema “Unlocking Opportunities in the Tourism & Hospitality Industry: Malaysia and Indonesia” sebagai upaya membangun kembali industri tourism dan hospitapility pasca pandemi. Adapun acara ini dibagi kedalam 5 sesi dengan pembicara sebagai berikut:

Sesi 1

Mr. Nik Izzul Islam bin Azhan Fadzil – Department of Hospitality Management, TAR UMT. “Extrinsic Rewards: How Far Does It 
Affect Hospitality Employees in Malaysia”


Mr. Agung Gita Subakti.,SST.,MM.,CHE – SCC Hotel Management, Binus University. 

“The Consumer Perceptions of
Technology-based Facilities at
 Capsule Hotel”

Sesi 2

Dr. Tang Mui Joo – Faculty of Communication and Creative Industries, TAR UMT.

“The Relationship between Social Media Influencers and Consumers’ Purchase Behavior in Malaysia”

Mrs. Gabriella Sagita Putri, S.Sosio.,M.Med.Kom – Communication Department, Binus University. 

“Social Media Promotion for
Tourism Industry”

Sesi 3

Mr. Mohd Nor Ahmar b. Mohd Sanip – Department of Hospitality Management, TAR UMT.

“Enhancing the Development of
 Tourism SME Through Gastronomic
Tourism in Malaysia”


Mrs. Fithria Khairina Damanik, ST.M.PPar – Tourism Department, Binus University.

“Rural Tourism Development in 
Indonesia”

Sesi 4

Mrs. Martina Chua Swee Lin – Department of Hospitality Management, TAR UMT. 

“Reviving Tradition: Elevating Coffee Culture
for Modern Times”

Mr. Indra Kusumawardhana, BA, M.Sc – Hotel Management, Binus University.

“Demo: Indonesian Coffee Brewing
LIVE from BINUS Bekasi”

Sesi 5

Mrs. Soong Siew Fun – Department of Hospitality Management, TAR UMT. 

”Promotional Strategies to Enhance Domestic
Tourism Revival of Cultural Heritage”

Mr. Rio Satria Nugroho, S.Hum.,M.Med.Kom – Communication Department, Binus University.

“Community-Based Tourism and Its
Implication for Local Heritage”