Activity-Based Market Segmentation Tourists of Tourism Village and Their Online Behaviour (Responses)
This research profiles potential tourists based on their preferences for tourism village activities, and to determine the marketing approach to this market, the online behaviour of potential tourists will be explored. The results of this research provide critical evidence on how tourists’ preferences of the concept of tourism village in Purwakarta and their online behaviour. The conclusions raise some lessons to be learned that can be applied to the design for future tourism village development and sustainable tourism planning in the emerging destinations of Tourism Village.
